Google Business Profile Setup — Adventure Weddings Squamish

A step-by-step checklist for Aaron to set up and optimize the Google Business Profile. Photos drive 45% more clicks — this is the highest-impact free marketing action.

Step 1: Create the Profile

Go to business.google.com
Sign in with Aaron’s Google account (or create a dedicated business account)
Click “Add your business”
Business name: Adventure Weddings
Business category (primary): Wedding photographer
Add secondary categories:
- Wedding planner
- Elopement service (if available)
- Adventure tour agency
Service area: Select the following areas:
- Squamish, BC
- Whistler, BC
- Sea-to-Sky Corridor
- Vancouver, BC
- North Vancouver, BC
Contact info:
- Phone: Aaron’s business phone
- Website: https://adventureweddings.love
Business address: Aaron’s Squamish home address (can be hidden from public)

Step 2: Verify the Business

Google will send a verification postcard to Aaron’s address (5-14 days)
Or try phone/email verification if available
Do not skip verification — unverified profiles don’t appear in local search

Step 3: Complete the Profile (Day 1)

Business Description (750 characters max)

Adventure elopements in Squamish, BC — where the mountains meet the ocean. We’re the only elopement company in the Sea to Sky corridor with a photographer who’s also your officiant, a local adventure guide, and year-round availability across two hemispheres (Squamish + Queenstown, NZ). From waterfall ceremonies to rock climbing elopements on the Stawamus Chief, we handle photography, ceremony, and adventure guiding for intimate groups. Packages from $4,500 CAD.

Business Hours

Set to “By appointment only” or custom hours reflecting availability for inquiries:

Monday-Friday: 6:00 PM - 9:00 PM (after Aaron’s work)
Saturday-Sunday: 9:00 AM - 6:00 PM

Services

Add each package as a service:

The Essentials — $4,500 CAD (half-day elopement)
The Adventure — $9,500 CAD (full-day adventure elopement)
The Epic — $14,500 CAD (multi-day adventure elopement)
Climbing Elopement Add-On — from $1,000 CAD
Eagle Season Winter Elopement — from $6,500 CAD

Attributes

Enable all relevant attributes:

Identifies as women-owned (if Lana is primary)
LGBTQ+ friendly
Appointment required
Online appointments available

Step 4: Upload Photos (Week 1)

Photos are the single most important GBP element. Businesses with photos get 45% more clicks.

Initial Photo Set (Aaron can shoot these on weekends)

Upload at minimum:

5-10 Squamish landscape/location photos (Shannon Falls, Chief, Nexen Beach, etc.)
1-2 portraits of Aaron and/or Lana in their working environment
Logo image
Cover photo (most dramatic Squamish landscape shot)

Once Styled Shoots Happen

20-30 couple photos across different locations
Behind-the-scenes shots showing the photographer-officiant combo
Ceremony moments
Adventure activity shots (climbing, hiking)

Photo Tips

Minimum 720px wide, JPEG or PNG
Name files with keywords: squamish-elopement-shannon-falls.jpg, adventure-wedding-stawamus-chief.jpg
Add location tags when uploading
Upload consistently — 2-3 new photos per week is better than 50 at once

Step 5: Set Up Posts (Ongoing)

Google Business Profile posts appear in search results and on Maps. Post weekly.

Post Calendar (First Month)

Week	Post Type	Content
1	What’s New	”Now offering adventure elopements in Squamish, BC! From waterfall ceremonies to rock climbing elopements on the Stawamus Chief.” + location photo
2	Offer	”Founding Couple Special — 25-30% off our first 5 Squamish elopement packages. Limited slots available.”
3	What’s New	”Did you know you don’t need to be Canadian to elope in BC? No residency requirement, $100 marriage license, same-day availability.”
4	What’s New	Blog post share — “How to Elope in Squamish: The Complete 2026 Guide” with link

Ongoing Post Ideas

Location spotlights (one per location)
Blog post summaries with links
Seasonal updates (“Fall elopement season is here”)
Tips (“What to wear to a hiking elopement”)
Behind-the-scenes shots from styled shoots
Real couple stories (with permission)

Step 6: Get Reviews

Reviews are the #2 ranking factor for Google Business Profiles after relevance.

First Reviews Strategy

Ask 2-3 past NZ clients to leave a Google review mentioning adventure photography
After each styled shoot, ask model couples to leave a review about the experience
After first founding couple elopement, request a review as part of the agreement

Review Request Template

Hi [NAME]! It was incredible working with you. If you have a moment, a Google review would mean the world to us — it helps other adventurous couples find us. Here’s the link: [DIRECT REVIEW LINK]

To get the direct review link: In GBP dashboard → “Get more reviews” → copy the short link

Step 7: Enable Messaging and Booking

Turn on Google Messages so couples can message directly from search results
Add a booking link pointing to the inquiry form on adventureweddings.love
Set up auto-reply for after-hours messages: “Thanks for reaching out! We’ll get back to you within 48 hours with ideas for your adventure elopement.”

Step 8: Monthly Maintenance

Post weekly (minimum)
Upload 2-3 new photos per week
Respond to all reviews within 24 hours (even negative ones — professional, brief)
Answer all Q&A promptly
Update holiday hours
Check Insights monthly — which search terms are people using?
Update services and pricing if packages change

Quick Reference: What Matters Most

Verification — without it, nothing works
Photos — 45% more clicks. Upload consistently.
Reviews — #2 ranking factor. Ask everyone.
Posts — weekly minimum. Shows Google the profile is active.
Complete profile — fill out every single field. Google rewards completeness.

Target: Profile fully set up within 2 weeks of reading this.