Adventure Weddings — Financial Summary
Consolidated from overnight research runs. All figures in CAD unless noted.
Startup Costs
| Category | Low | Mid | High |
|---|
| BC business registration | $40 | $200 | $350 |
| Insurance ($5M CGL, annual) | $1,500 | $2,500 | $4,700 |
| Officiant licensing (CIMM) | $1,400 | $2,500 | $3,400 |
| CRM (Dubsado, annual) | $430 | $430 | $430 |
| Contract templates (Legal Paige) | $150 | $450 | $770 |
| Lawyer customization | $0 | $750 | $1,500 |
| Styled shoots (4 shoots) | $1,700 | $2,500 | $3,300 |
| Google Ads (6 months) | $1,800 | $2,250 | $2,700 |
| Wandering Weddings listing | $300 | $300 | $300 |
| Website updates | $0 | $200 | $500 |
| Lana travel (NZ to Squamish) | $1,500 | $2,000 | $2,500 |
| Lana accommodation (3-4 weeks) | $0 | $750 | $1,500 |
| Miscellaneous | $300 | $400 | $500 |
| TOTAL STARTUP | $9,120 | $15,230 | $22,450 |
Monthly Operating Costs
| Item | Cost |
|---|
| Dubsado CRM | $36 |
| Pic-Time (photo delivery) | $20 |
| Google Ads | $300-450 |
| Wandering Weddings | $25 (annualized) |
| Total tools/subscriptions | ~$56/month |
| Total with ads | ~$380-500/month |
Package Pricing
Standard Packages
| Package | Price | Duration | Key Inclusions |
|---|
| Essentials | $4,500 | Half-day (4-5 hrs) | 1 location, ceremony, 150+ photos |
| Adventure | $9,500 | Full-day (8-10 hrs) | Multiple locations, guided activity, 350+ photos |
| Epic | $14,500 | Multi-day (16+ hrs) | 2 days, serious adventure, Southside Lodge, 500+ photos |
Climbing Packages
| Package | Price | Level | Route Examples |
|---|
| First Pitch | $5,500 | Beginner | Smoke Bluffs top-rope (5.4-5.8) |
| The Apron | $8,500 | Intermediate | Banana Peel (5.7), Diedre (5.8) |
| The Grand Wall | $14,500 | Advanced | Squamish Buttress (5.10a), Grand Wall (5.11a) |
Lodge-Integrated Packages (with Southside Lodge)
| Package | Price | Duration |
|---|
| Lodge & Elope | $6,500 | 2 nights + half-day elopement |
| Adventure Weekend | $11,500 | 3 nights + full-day + adventure + dinner |
| Ultimate Squamish-Whistler | $16,500 | 4 nights spanning both towns |
Eagle Season Winter Packages
| Package | Price | Season |
|---|
| Eagle Half-Day | $6,500 | Nov-Jan |
| Eagle Full-Day | $12,500 | Nov-Jan |
Founding Couple Pricing (first 5 bookings)
| Package | Standard | Founding Price | Discount |
|---|
| Essentials | $4,500 | $3,200 | 29% |
| Adventure | $9,500 | $5,900 | 38% |
| Epic | $14,500 | $10,000 | 31% |
Revenue Projections
Key Insight: Lana as Photographer + Officiant = ~4-9% Variable Costs
Because Lana IS the photographer AND officiant, the business doesn’t pay for the two most expensive vendors. This drops variable costs dramatically compared to competitors.
Year 1 (Conservative)
| Quarter | Bookings | Revenue | Notes |
|---|
| Q1 (months 1-3) | 0 | $0 | Infrastructure and portfolio building |
| Q2 (months 4-6) | 2-3 | $6,400-17,700 | Founding couples, first real bookings |
| Q3 (months 7-9) | 4-5 | $18,000-40,000 | SEO starting, styled shoot content live |
| Q4 (months 10-12) | 4-5 | $18,000-42,500 | Organic leads growing, referrals starting |
| Year 1 Total | 10-13 | $42,400-100,200 | |
Years 2-3
| Metric | Year 2 | Year 3 |
|---|
| Bookings | 18-25 | 28-35 |
| Revenue | $150,000-237,500 | $266,000-367,000 |
| Variable costs (4-9%) | $6,000-21,400 | $10,600-33,000 |
| Fixed costs | $25,000-35,000 | $30,000-40,000 |
| Net Income | $93,600-211,500 | $193,000-327,000 |
| Net Margin | 62-89% | 73-89% |
Additional Revenue Streams
| Stream | Year 1 | Year 2 | Year 3 |
|---|
| Winter/Eagle Season | +$6,500-25,000 | +$24,500-50,000 | +$50,000-120,000 |
| Lodge packages (Southside) | $0 | +$26,000-46,000 | +$52,000-92,000 |
| Vendor commissions (5-15%) | $0 | +$3,000-8,000 | +$8,000-20,000 |
| Lana Fitness bridal cross-sell | $0 | +$5,000 | +$10,000 |
Combined Dual-Hemisphere (BC + NZ)
| Metric | Year 2 | Year 3 |
|---|
| BC Revenue | $150,000-237,500 | $266,000-367,000 |
| NZ Revenue (NZD→CAD) | $96,000-160,000 | $120,000-200,000 |
| Combined | $246,000-397,500 | $386,000-567,000 |
Break-Even Analysis
- Startup costs (mid): $15,230
- Monthly overhead: ~$500
- Break-even: 2-3 bookings at standard pricing cover full launch investment
- At founding prices: 3-5 bookings to break even
- Expected break-even month: Month 7-9 (September-November of Year 1)
Lana’s Effective Hourly Rate
| Package | Hours | Price | Hourly Rate |
|---|
| Essentials | 10 (planning + day-of) | $4,500 | $450 |
| Adventure | 20 (planning + day-of) | $9,500 | $475 |
| Epic | 35 (planning + 2 days) | $14,500 | $414 |
| Adjusted for editing (4 weeks) | +40 hrs | — | $152-228 |
Key Financial Risks
| Risk | Impact | Probability | Mitigation |
|---|
| Only 5 bookings Year 1 | Loss of $8,900 | Low-Medium | Google Ads, founding couple offers |
| Weather cancellations | Lost bookings | Medium | Flexible reschedule policy, indoor backups |
| Insurance cost spike | +$1,000-2,000/yr | Low | Lock in multi-year if possible |
| Lana can’t get officiant license | $300-500/wedding for partner officiant | Medium | Budget for partner officiant in Year 1 |
Source: Consolidated from research runs 0000, 0616, 1911. Financial model details in 1911/findings/16-financial-model.md.